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Belle Forme

Privacy Policy

This privacy policy explains what personal information is collected through this website, how that information is used, to whom it's disclosed, and how it's safeguarded. This policy applies only to personal information collected through the website, micro-sites, or mobile sites of our brands and lines of business that expressly adopt, and display or link to, this policy. These brands and lines of business include "personal information" we mean your identifying information (like name, home address, and email address), and descriptive information (like tastes and preferences) if coupled with your identifying information ("personally identifying information"). We may refer to all our brands and lines of business (i.e.,Belle Forme, BF, BFB, and all other collection names found anywhere on our website BelleForme.net and BellForme.com) as "we," "us," or "our" throughout this privacy policy.

This Privacy Policy answers these questions. Click on any question to go straight to the answer for it.

I. What Personal Information is collected at our website and how do we use it?

  1. Information collected directly from you and others through this site.

    We collect personal information directly from you that you voluntarily supply to do all the things typically associated with website shopping and promotion. Examples of the information we collect include name, address, telephone number, mobile phone number, email address, personal preferences, credit card number, purchase and ordering information, demographic information, responses to survey questions and sizing information. This information is collected at various places: for instance, when you check out with your online order; subscribe to Belle Forme Belle, email offers, and mobile messaging offers; participate in surveys; enter contests or sweepstakes; or interact with special-event or program offers. We collect information about you, and, when you provide it, we collect information about those you know. For example, we collect your gift recipient's contact information to process your gift orders. We also collect information on referrals you refer to Belle Forme within the guidelines of referring new customers to receive specified discounts or promotions. We use this information to do things like:

    • Process your online orders;
    • Open an online account at your request (by joining Belle Forme Belle);
    • Personalize your online experience with content and offers that are tailored to your interests;
    • Provide customer service, whether it's responding to a request or following up on an order;
    • Include you in surveys and contests;
    • Enable you to post your content, such as comments or images;
    • Facilitate networks of online social activity centered around our products and services;
    • Improve our website, improve the manner in which offers are made on our website, improve purchase decisions of our visitors and the interactions visitors have with our website;
    • Enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our Web environment, or by viewing our content within their Web environment; and
    • Market products and services for each of our brands.
  2. Information we observe or collect through technology
    • Navigational Information

      When you visit this Web site, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn't contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.

    • Cookies and clear gifs

      To better understand what you do while on our site, we use a browser feature known as a cookie. A cookie is a small data file that's stored by your Web browser on your computer. It's used to do things like see how you navigate our Web site, what you click on, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, personalize your online experience, and personalize offers to you based on your unique tastes and purchase history.

      We also use clear-gifs (also known as a Web beacon or Web bug) on our website and in our emails. A clear gif is a nearly invisible pixel-sized graphic image on a Web page, Web-based document or e-mail message. It helps us do things like view the URL of the page on which the clear gif appears and the time our Web site or email in question is viewed. Clear gifs in e-mails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized online experience. Overall, these technologies may be used to help us see which of our interactive experiences online users like most–for example, by keeping track of the number of times a video, widget or other media is accessed or embedded on social networking sites; and on which social networking sites it is embedded, based on inquiries that are sent to our Web site. Cookies and clear gifs also allow us to associate your online navigational or transactional information with any personal information you provide (such as name, address, phone number, survey responses and email address). We'll associate this information only for our purposes: to deliver products and services to you; to improve our business; to transact business; and to market our products and services through a variety of media like email, mobile advertising, and direct mail. As an example, we may use cookies to keep track of what you put into your shopping bag. That can help us contact you if your online session is disrupted in mid-purchase, resulting in an abandoned cart. We can also use this technology to determine whether you'd be interested in participating in special events, given your preferences. The end result is a more personalized experience that's tailored to your needs and tastes.

  3. Information others observe or collect through technology

    Third-party service providers help us provide certain features on our site and analyze our visitor's site and purchase preferences. They may also help us deliver ads to you about our products through banner ads when you visit other web sites (often referred to as "online network advertising"). The following provides more information about these service providers and the choices you have with respect to their services.

    1. Features

      We use third-party services to provide certain features on our Web site.

    2. Analysis

      We contract with analytics companies to better understand your use of our Web sites, and Web capabilities like embeddable widgets. These third parties may serve surveys to determine satisfaction with the Web site and then tie the responses to actual behavior on the Web site, which will allow us to improve our Web sites and Web capabilities.

    3. Advertising

      We contract with third-party advertising companies that, in turn, collect non-personally identifying information by placing cookies on your browser when you visit us here. These companies may use information (not including your name, address, credit card information, e-mail address, or telephone number) about your visit to deliver our ads on this and other Web sites through their online advertising networks. These companies also provide this information to us which we, in turn, use to gauge how effective our ads are

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II. How Does this Web Site Interact With Third-Party Web Sites and Content?

We may enable you to navigate to third-party sites and services, or otherwise display third-party content. We do this for your convenience. We don't endorse or generally have any affiliation with these third parties, unless we specifically disclose it in writing. And we don't control and aren't responsible for their Web practices. Whether the third-party content appears within our Web environment (like a map frame), or you leave our Web site for another site to view it, those service provider's terms, conditions, and privacy policies govern your online experience (unless there's a conspicuously posted statement by us that says otherwise). Please view their terms of service and privacy policies if you have any question about their practices.

  • Here's a partial list of the sites or content of these third parties:
    1. Interactive Maps

      We may facilitate easy access to the online maps of content providers like Google, Microsoft, and Yahoo! There you can get quick location, driving, and contact information for our stores.

    2. Sweepstakes, Contests, and Survey Sites

      We may rely on the expertise of third-party service providers to run sweepstakes, contests, and surveys. Navigation to these sites may be seamless so that it appears you're still in our Web site environment. In these cases, the third-party's privacy policy may apply to any personal information you provide in connection with the event. So please take note of who's running the event in question; and the terms, conditions, and policies that apply.

    3. Social Networking or Other User-Generated-Content Sites, and Other Web Sites

      We may at times facilitate easy access to third-party sites, like social networking sites and other sites that host user-generated content. This may include easy click-through access or even "single sign-on" to these sites. The third-party's privacy policy applies to any personal information you provide at these sites.

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III. What Choices Do You Have Over How Your Information is Used?

  1. Email

    If you make an online purchase you may receive Belle Forme email. You may stop future delivery of these emails by following the removal instructions located at the bottom of each commercial email or by completing the removal from e-mail form. If you have joined Club Belle Forme Friends (BFF), you may receive Belle Forme Friends email. If at any time you'd like to stop future delivery of these email offers, simply follow the removal instructions located at the bottom of each message. Opting out of any of these emails will not stop operational or transactional messages such as email confirmations of your online orders, or customer service communications. We may occasionally provide you with the opportunity to opt in to receive email messages from third parties. If you do opt in, we'll share your e-mail address with the specific third party in question. Please review their privacy policies to see how they treat your personal information.

  2. Mobile Messaging

    If you've signed up for mobile text messaging offers (e.g., from Belle Forme, or Belle Forme Friends) but later decide you no longer wish to receive offers from one or both of these brands or lines of business, simply follow the opt-out instructions included in the mobile message.

  3. Postal Mail Catalogs and Promotions

    If you'd like to specify your preferences for our catalogues (including or postal-mail offers), simply dial our customer service department.

  4. Belle Forme Friends

    Please keep in mind that Belle Forme Friends (BFF) is a separate and stand-alone program, which you may join while visiting BelleForme.com, or BelleForme.net. Accordingly, your unsubscribe preferences for BFF will not affect your Belle Forme preferences (and vice versa). Please specify those preferences separately.

  5. Cookies, Clear Gifs, and Online Network Advertising

    You may always choose to block cookies or even clear cookies from your computer. Simply follow your browser's instructions on how to block and clear cookies. Note that blocking cookies may not block the "first-party" cookies that are placed on your computer when you visit this site. By first-party cookies, we mean those cookies (whether placed by us or a contractor) that help us see how visitors use our site, and enable us to deliver our ads on our site (as opposed to ads on an online advertising network of third-party Web sites). Clearing cookies after each visit here will prevent observations from multiple sessions being aggregated over time. Please consider the consequences of blocking or clearing cookies. Many Web sites rely on their cookies to provide you with services or features that you have requested or expect. With respect to cookies used as part of a survey, if you do not want the use of cookies to associate survey responses with your behavior on the site, you can elect to not take the survey.

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IV. What is the Policy For Visitors From Outside the U.S.?

This is a U.S. Web-commerce site. This privacy policy governs the information collected at this site irrespective of where you're located when you access it, browse it, interact with it, and make purchases through it (including those that are shipped to addresses outside the U.S.). This means your personal information may be stored outside of the province, state, and/or country in which you reside, and processed by us, an affiliate or a third-party service provider as described in this privacy policy. Moreover, governmental bodies that have jurisdiction (e.g., courts and law enforcement agencies) may be entitled to access your personal information.

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V. How Do I Update My Personal Information?

We prefer to keep your personal information accurate and up-to-date. You may update or modify your billing- and shipping-related information, and other account information, by logging onto our.

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VI. How Do We Secure Your Information On Our Site?

This Web site has the following types of security measures: limited access data-centers, firewall technology, and secure-socket-layer (SSL) certificate authentication. SSL is encryption technology that provides security for information that's transmitted over the Internet. This site accepts orders only from Web browsers that permit communication through SSL technology-for example, Internet Explorer (version 6.0 or higher), Firefox (version 3.0 or higher), Safari (version 4 or higher), Chrome (version 2 or higher), and AOL (version 9 or higher).

While we implement the above security measures on this site, you should be aware that 100% security is not always possible.

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VII. Whom May You Contact With Questions or Concerns?

If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us.

While we implement the above security measures on this site, you should be aware that 100% security is not always possible.

CALIFORNIA PRIVACY POLICY

Belle Forme, BFF, and BF, and all the collections names seen on BelleForme.com, and BelleForme.net collect various types of personal information about you both online and offline during the course of our customer relationship. We may refer to Belle Forme, BelleForme.com, BelleForme.net, Belle Forme Friends, and BFF jointly as "we," "us," or "our" throughout this California Privacy Rights policy. Under California law, if you are a resident of California, you may make a written request to us about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, we may provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties, if the third party will use it for their direct marketing purposes.

If you would like to exercise your rights under California law, please send your written request to the email address or postal address below. Your written request must include your postal address so that we may provide you with our notice and third party direct marketing opt-out form. We will provide you with this form within thirty (30) days of receiving your written request.

Belle Forme, 5250 West Century Blvd. Suite 532, Los Angeles, CA 90045

 

Privacy Policy